I think most of the monetization options would be the same as any other web tool. You could charge for a premium product, serve ads, etc… In fact, from an ad perspective it’s probably easier as you can override the HTML being shown and insert your own ad - if it didn’t screw up the user experience. (The point being no user could override you.)

Also, while I don’t think this is Glue’s approach. An IAC entity that makes a ton of money distributing a smiley face toolbar (Smiley Central). They make their money channeling users to a specific search engine.

To me the issue is how do you get distribution / or grow users some other way. It seems this is much harder then web apps even. In my interview with AB last week (previous post) I asked Alex about what it was like to build a company on top of the browser. He felt like user adoption was getting much easier. I’m not sure if this is true or not, but it’ll be fun to see what kind of adoption AB gets.

Finally, I’ll be interested in following Add-On-Con from a distance to see what they come up with.

– Sean